Print is not coming back, and that is fine

Mara Lindqvist Avatar
1–2 minutes
Checking a printed colour chart on a wooden desk at Fold Studio, pencil and ruler to hand, before the colours are signed off for print

People ask whether I miss print, the magazines I started out in. Some of it. Not the four-week lead times, not the proofs by courier, not being told a colour was impossible after it had been approved.

What is worth keeping is the discipline of a thing that cannot be edited after it ships. I still design as though it cannot.


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