Designer & art director
Mara Lindqvist
I help small teams look like the companies they are becoming — identity, packaging and the odd website.
Selected work
Recent projects
Nordwell Coffee
Identity · Packaging · 2026
Fold Studio
Website · Art direction · 2025
Meridian Housing
Brand system · 2025
Common Ground
Campaign · 2024
About
Fifteen years, three cities, one obsession
I started in editorial, spent a decade in agencies and now work directly with founders. Most projects run six to ten weeks, start to finish.
- Brand identity
- Packaging
- Art direction
- Web design
- Typography
How a project runs
Eight weeks, three stages, no surprises
Every project I take on runs the same way, and you see work in the first fortnight.
Week one
Reading
Everything you have already written down, plus conversations with the people who will have to live with the result.
Weeks two to four
Drawing
Two directions, shown early and shown rough. We kill one together before either gets expensive.
Weeks five to eight
Building
Type, colour, layout and every state of every component, in a file your developers can actually open.
Services
How we can work together
Identity
from £6,000
Naming, marks, type and a system your team can actually use.
Website
from £9,000
Design and build, from the first sketch to the day it ships.
Art direction
day rate
Photography, campaigns and the taste to say no to the wrong idea.
“She showed us two directions in a fortnight and then argued us out of the one we liked. She was right. The thing we shipped is the thing people can actually use.”
Ollie Trent
Founder, Nordwell Coffee
Working together
Booking from February
I take on four or five projects a year, usually branding and product design for teams between five and fifty people. If the dates do not work I will say so straight away rather than keep you waiting.
What to send
- Roughly what you are making, in a paragraph
- Who it is for, and who you are competing with
- When you need it live
- A budget range, even a wide one
You will hear back within two working days, always from me.