The case for fewer, longer projects

Mara Lindqvist Avatar
1–2 minutes
An open sketchbook and a mechanical pencil on a clear wooden desk at Fold Studio, with room for one project at a time

I used to run six projects at once. It felt like resilience and it was actually a tax: every switch cost an afternoon of remembering where I was.

Now it is four or five a year, rarely more than two at once, and each one gets more weeks. The invoices are the same size by the year. The work is noticeably better, and I stopped working Sundays.


Leave a Reply

Your email address will not be published. Required fields are marked *