Nadia Feld
Displaying 1 – 6 of 6
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What a retainer actually buys
Nine thousand a month buys two days a week of the studio: a standing slot in the week, a named…
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Why our proposals are short
Ours run to four pages. We have read competitors’ at forty. The forty pages are mostly there to justify the…
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Notes on working with in-house teams
The worst outcome of an agency project is a team that resents what it inherited. It happens when we work…
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Design systems are a maintenance decision
Teams ask for a design system when the product looks inconsistent. That is the symptom. The cause is usually that…
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We stopped doing fixed-price builds
A fixed price sounds like safety and behaves like a fight. Every change becomes a negotiation, and the incentive on…
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What a two-week sprint gets you
Two weeks, four of us, and at the end a document you could hand to another studio and they could…