Selected clients
Who we have done it for
Northbank
Brand and product · 2026
Halden Rail
Identity · 2025
Pier & Post
Website and CMS · 2025
Verity Health
Design system · 2024
Brightwater
Campaign · 2024
Foldline
Naming and brand · 2023
Case study
Halden Rail: eleven logos down to one
Halden Rail runs regional trains across four counties and had, by its own count, eleven logos in use. We spent two weeks on the argument, six on the system and two getting it onto the first carriage.
- One mark, one typeface and a colour for each line
- Signage rules a depot manager can follow without us in the room
- A brand site the in-house team updates themselves
11 → 1
logos in use
10 weeks
from brief to the first carriage
What we do
Four things, done properly
Most projects use two or three of them. We will tell you which, and talk you out of the rest.
Strategy
Positioning, naming and the argument for why anyone should care. Usually two weeks.
Brand
Identity, type, art direction and a system your team can run without us.
Product
Interface design and front-end build, from the first sketch to the day it ships.
Growth
Landing pages, lifecycle email and the measurement to know which worked.
Start a project
Tell us what you are trying to do
We take on about fourteen projects a year and we are usually booked six weeks out. If the timing does not work we will say so in the first reply rather than the third meeting.
[email protected] · 0161 555 0134
What to include
- What you are making, and who for
- What has already been tried
- When it has to be live
- A budget range, even a wide one
We reply to everything within two working days, including the noes.