{"id":5,"date":"2026-08-20T12:01:20","date_gmt":"2026-08-20T12:01:20","guid":{"rendered":"https:\/\/colorlibhub.com\/unapp-finance\/finance-advisory\/"},"modified":"2026-08-20T12:01:20","modified_gmt":"2026-08-20T12:01:20","slug":"finance-advisory","status":"publish","type":"page","link":"https:\/\/colorlibhub.com\/unapp-finance\/","title":{"rendered":"Finance & advisory"},"content":{"rendered":"\n
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Independent since 1998<\/p>\n\n\n

Advice you could explain to your family<\/h2>\n\n\n

Fee-only financial planning for people who would rather understand the plan than be impressed by it.<\/p>\n\n\n

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Book an introduction<\/a><\/div>\n\n\n
How we charge<\/a><\/div>\n\n<\/div>\n\n\n

Regulated by the Financial Conduct Authority \u00b7 No commission, ever<\/p>\n\n<\/div>\n\n\n

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\"Planning<\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n
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28 years<\/p>\n\n\n

advising the same families<\/p>\n\n<\/div>\n\n\n

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\u00a3410m<\/p>\n\n\n

under advice<\/p>\n\n<\/div>\n\n\n

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0%<\/p>\n\n\n

commission taken<\/p>\n\n<\/div>\n\n\n

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4.9\/5<\/p>\n\n\n

client review score<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n

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What we do<\/p>\n\n\n

Six ways we help<\/h2>\n\n\n

Most clients start with one and end up with a plan that covers all six.<\/p>\n\n<\/div>\n\n\n

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\"\"<\/figure>\n\n<\/div>\n\n\n

Retirement planning<\/h3>\n\n\n

What you can spend, when you can stop, and what happens if markets misbehave.<\/p>\n\n<\/div>\n\n\n

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\"\"<\/figure>\n\n<\/div>\n\n\n

Investment management<\/h3>\n\n\n

Low-cost, globally diversified portfolios rebalanced on a schedule, not a hunch.<\/p>\n\n<\/div>\n\n\n

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\"\"<\/figure>\n\n<\/div>\n\n\n

Protection<\/h3>\n\n\n

The cover you actually need, and an honest word about the cover you do not.<\/p>\n\n<\/div>\n\n\n

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\"\"<\/figure>\n\n<\/div>\n\n\n

Business owners<\/h3>\n\n\n

Extracting profit, funding an exit and keeping the tax bill defensible.<\/p>\n\n<\/div>\n\n\n

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\"\"<\/figure>\n\n<\/div>\n\n\n

Estate planning<\/h3>\n\n\n

Wills, trusts and the conversations families keep postponing.<\/p>\n\n<\/div>\n\n\n

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\"\"<\/figure>\n\n<\/div>\n\n\n

Cashflow modelling<\/h3>\n\n\n

One picture of your money for the next thirty years, updated every year.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n

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How it works<\/p>\n\n\n

Four steps, and you can stop after any of them<\/h2>\n\n\n

Nothing is charged until you have seen the plan and agreed to it in writing.<\/p>\n\n<\/div>\n\n\n

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01<\/p>\n\n\n

A conversation<\/h3>\n\n\n

An hour on the phone or in the office, at our cost. You describe what you are worried about; we tell you honestly whether we can help.<\/p>\n\n<\/div>\n\n\n

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02<\/p>\n\n\n

A written plan<\/h3>\n\n\n

Where you stand today, what you want, and the gap between the two \u2014 in a document your family could read without us in the room.<\/p>\n\n<\/div>\n\n\n

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03<\/p>\n\n\n

Putting it in place<\/h3>\n\n\n

We do the paperwork, the transfers and the chasing. You sign things and otherwise get on with your life.<\/p>\n\n<\/div>\n\n\n

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04<\/p>\n\n\n

A review every year<\/h3>\n\n\n

Markets move, tax rules change and so do you. We meet each year and adjust, or confirm that nothing needs adjusting.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n

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The team<\/p>\n\n\n

Three people, and you will deal with all of them<\/h2>\n\n\n

No call centre, and no account manager who leaves every eighteen months.<\/p>\n\n<\/div>\n\n\n

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\"Helen<\/figure>\n\n\n

Helen Ashworth<\/h3>\n\n\n

Chartered Financial Planner \u00b7 FCII, CFP<\/p>\n\n\n

Twenty-eight years advising families through retirement, divorce and inheritance. Founded the firm in 2009.<\/p>\n\n<\/div>\n\n\n

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\"Idris<\/figure>\n\n\n

Idris Mahmood<\/h3>\n\n\n

Financial Planner \u00b7 DipPFS<\/p>\n\n\n

Specialises in company directors and the awkward business of extracting money from your own company sensibly.<\/p>\n\n<\/div>\n\n\n

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\"Sarah<\/figure>\n\n\n

Sarah Whitcombe<\/h3>\n\n\n

Paraplanner \u00b7 DipPFS<\/p>\n\n\n

Writes the plans, models the scenarios and finds the pension nobody remembered they had.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n

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Questions<\/p>\n\n\n

The four we are asked most<\/h2>\n\n<\/div>\n\n\n
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Are you actually independent?<\/summary>\n\n

Yes. We are independent financial advisers, which is a defined term: we consider the whole of the market and we take no commission from any provider. Our only income is the fee you pay us.<\/p>\n\n<\/details>\n\n\n

Is there a minimum I need to invest?<\/summary>\n\n

For ongoing advice, around \u00a3150,000 \u2014 below that our percentage fee is poor value for you, and we will say so. One-off planning work has no minimum at all.<\/p>\n\n<\/details>\n\n\n

Who actually holds my money?<\/summary>\n\n

Never us. Your money sits with the platform or provider in your own name, and we only ever have permission to advise on it. You can see every account yourself, at any time.<\/p>\n\n<\/details>\n\n\n

What if I want to leave?<\/summary>\n\n

You give us a month's notice, we hand everything over to your new adviser, and there is no exit charge. Your investments stay exactly where they are.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n\n\n

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Talk to us<\/p>\n\n\n

The first conversation costs nothing<\/h2>\n\n\n

An hour, on the phone or at the office on Rodney Street, with whichever of us is the right fit. If we are not the right firm for you we will say so, and where we can we will tell you who is.<\/p>\n\n\n

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Book a call<\/a><\/div>\n\n\n
Send an email<\/a><\/div>\n\n<\/div>\n\n\n
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Office<\/p>\n\n\n

14 Rodney Street, Liverpool L1 2TE<\/p>\n\n\n

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Telephone<\/p>\n\n\n

0151 555 0188, 9:00\u201317:00 weekdays<\/p>\n\n\n

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Email<\/p>\n\n\n

advice@rodneystreet.example<\/p>\n\n\n

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Regulation<\/p>\n\n\n

Authorised and regulated by the Financial Conduct Authority, firm reference 000000.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n

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Request a callback<\/h3>

The quickest way to reach us is email \u2014 we answer within two working days.<\/p>

advice@rodneystreet.example<\/a><\/div><\/div><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n
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Risk warning<\/p>\n\n\n

The value of investments can fall as well as rise and you may get back less than you invested. Past performance is not a guide to future returns. Tax treatment depends on individual circumstances and may change. This page is a placeholder \u2014 replace it with your own regulated wording before publishing.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"

Independent since 1998 Advice you could explain to your family Fee-only financial planning for people who would rather understand the plan than be impressed by it. Regulated by the Financial Conduct Authority \u00b7 No commission, ever 28 years advising the same families \u00a3410m under advice 0% commission taken 4.9\/5 client review score What we do […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-5","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/colorlibhub.com\/unapp-finance\/wp-json\/wp\/v2\/pages\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colorlibhub.com\/unapp-finance\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/colorlibhub.com\/unapp-finance\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/colorlibhub.com\/unapp-finance\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/colorlibhub.com\/unapp-finance\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":0,"href":"https:\/\/colorlibhub.com\/unapp-finance\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"wp:attachment":[{"href":"https:\/\/colorlibhub.com\/unapp-finance\/wp-json\/wp\/v2\/media?parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}