The shop
Eleven pairs and a shutter
We started in 2018 selling what we wanted to wear, and the shop has stayed that size on purpose.
2018
We buy what we would wear
There is no buying team. Two of us choose, and if neither would wear it, it does not go on the wall. That is why the shelf is short and why the same four shoes keep coming back.
- One pair per customer on a drop, enforced at checkout
- No resale bots: accounts older than a week only
- Everything photographed on our own feet
Four steps
How the shelf is chosen
01
Choose
Two of us, a sample, and a rule: would we wear it out on a Tuesday?
02
Order
Small runs, paid up front, which is why a drop is 120 pairs and not 1,200.
03
Drop
Saturday at ten, one pair per customer, no restock on a colourway.
04
Keep
Free repairs on soles and eyelets for the first year.