{"id":32,"date":"2026-06-26T09:30:00","date_gmt":"2026-06-26T09:30:00","guid":{"rendered":"https:\/\/colorlibhub.com\/daren-blocks\/inflatables-and-designing-for-joy\/"},"modified":"2026-06-26T09:30:00","modified_gmt":"2026-06-26T09:30:00","slug":"inflatables-and-designing-for-joy","status":"publish","type":"post","link":"https:\/\/colorlibhub.com\/daren-blocks\/inflatables-and-designing-for-joy\/","title":{"rendered":"Inflatables, and designing for joy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The client makes pool floats, and the first meeting was about everything a float has to do: stay up, stay together, pass a safety test. The second meeting was about the only thing a customer notices, which is whether it makes them smile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joy, it turns out, is mostly saturation and scale. A watermelon as big as a bed, red enough to look edible, with seeds you could lose a hand in. The identity we built for them uses the same rule: one colour at full strength, and never two.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nobody buys a watermelon pool float for its engineering. A few notes on designing things whose only job is to delight.<\/p>\n","protected":false},"author":129,"featured_media":33,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[20,22],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-branding","tag-summer"],"_links":{"self":[{"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":0,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/media\/33"}],"wp:attachment":[{"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}