{"id":22,"date":"2026-07-31T09:00:00","date_gmt":"2026-07-31T09:00:00","guid":{"rendered":"https:\/\/colorlibhub.com\/daren-blocks\/pouring-colour-a-brief-for-a-tea-brand\/"},"modified":"2026-07-31T09:00:00","modified_gmt":"2026-07-31T09:00:00","slug":"pouring-colour-a-brief-for-a-tea-brand","status":"publish","type":"post","link":"https:\/\/colorlibhub.com\/daren-blocks\/pouring-colour-a-brief-for-a-tea-brand\/","title":{"rendered":"Pouring colour: a brief for a tea brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The tea tastes of cherries and liquorice and almost nothing of tea, and the client wanted the packaging to warn people kindly. We tried words. Words made it sound like a medicine. So the identity became one picture: a red rope of liquorice pouring out of the pot where the tea should be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three colours carry the whole brand \u2014 the teal of the pot, the red of the pour and a white that is a little warm so it never looks clinical. The logotype is set in the red, and nothing else on the box is allowed to be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fruit tea that does not taste of tea. The identity had to say so without a word: a red pour into a white cup.<\/p>\n","protected":false},"author":129,"featured_media":23,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[14,20,17],"class_list":["post-22","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-blue","tag-branding","tag-red"],"_links":{"self":[{"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":0,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/media\/23"}],"wp:attachment":[{"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colorlibhub.com\/daren-blocks\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}